Visitor Statistics tool
tracks the following information about
visitor activity (usage) on your site:
unique search strings,
unique user agents,
Files: The number of files
that have been requested
(downloaded) from your site during
the report period.
Web sites contain a collection of
computer files, which are sent by a
remote computer (Web server) to the
client (Web browser) as the client
requests them. Files (the outgoing
response to a request) include all
viable Web file formats, such as
HTML files (.html), graphics files
(.gif, .jpg or .png), Adobe Acrobat
files (.pdf), Macromedia Flash files
(.swf), Microsoft Word files (.doc)
ASP files (.asp), etc.
The relationship between
hits and files
can be thought of as incoming
requests and outgoing
Hits: The total number of
requests that were made to the site
during the report period.
Any request made to the Web server
is logged as a hit. The request can
be for files, such as an HTML page,
graphic image, audio file or CGI
script, or for queries made by
search engine spiders.
KBytes: The amount of data
in kilobytes (KB) sent out by the
server during the report period.
Though not exact, this figure is a
fairly accurate representation of
the amount of outgoing traffic the
Note: 1 KB = 1,024 bytes,
not 1,000 bytes.
Pages (Also called Page
Views): The number of pages
viewed during the report period.
Hypertext mark-up files (.html or
.htm) and files that generate HTML
documents (for example, .asp .cgi).
are considered pages, with the
definition of a page varying by
server. PowWeb's servers define as a
page any file with one of the
( * represents any character)
Some people consider the pages total
to be the number of pure hits. In
other words, it is a truer
indication of the traffic your site
Referrers: The record of
the URLs from which a request was
made during the report period.
Example: A user follows a
link on www.websiteA.com to your
site. The URL of the linking page
(www.websiteA.com) is the referring
URL or referrer.
Search Strings: The record
of all unique search strings
obtained from the end of the
referrer URLs during the report
Search strings are the words entered
by users into a search engine or
directory to locate information.
Sites: The record of all
unique IP addresses that made
requests to the Web site during the
The Internet is a network of
computers that can share files with
one another via a common protocol.
Each computer on the network has a
unique IP (Internet Protocol)
address, which identifies that
computer and differentiates it from
other computers on the network. Each
request made to the server comes
from a unique IP address or site.
Note: The number of sites
does not represent the number of
individual users or individual
computers accessing the Web site.
Due to factors, such as multiple
people working on the same network,
it is impossible to determine a
unique visitor total using only logs
and HTTP protocol. Still, this
number can be used as a close
Example: Private networks
connecting to the Internet via a
router use a single IP address (the
router IP address) for security
purposes, so one site can represent
URLs: The number of unique
URLs at your site accessed during
the report period.
The Uniform Resource Locator (URL)
or Web address identifies the
location of a file on the Internet,
such as a Web page or an image on
the page. The information is sent to
the Web server whenever a user
follows a link on a Web page or
types a URL directly into the
address bar of the Web browser.